Hi, I’m Alberto, an Italian living in Madrid, navigating life one photograph, meal, and trip at a time. If I can do it all with company, even better—because who doesn’t enjoy a good adventure with friends?

I’m a technology enthusiast, though I prefer it not to scream for attention. I’m all about keeping things sleek, smart, and low-key, which is why the world of analog holds a special place in my heart. Call me curious—complicated and mind-bending things are my sweet spot. I’m always on the lookout for something that makes my neurons dance.

As a self-proclaimed “lazy” person, I find joy in automating as much of my life as possible—anything repetitive or boring is fair game. This way, I get to focus on the fun stuff that actually sparks my creativity.

Professionally, I’m deeply immersed in the world of technology and digital marketing. My academic background is a bit of a rollercoaster: I started with art in high school, then dove into European law and international relations at university, and finally wrapped things up with a master’s in public and corporate communication.

I’ve spent time in Thailand, Ireland, England, and Costa Rica, each place adding a new layer to my worldview. And just to keep things balanced, sport is my outlet—especially skating, which has taken up a good chunk of my life lately.

If I had to sum myself up in a cocktail, I’d be a Milano-Torino—bitter, refreshing, and maybe a little unexpected. My favorite color is yellow, though I’ll happily embrace any hue that catches my eye. Oh, and just so you know: I can’t stand cilantro. It’s my nemesis.

If I were a film, I’d be the good old Kodak Color 200—reliable, versatile, and your best friend for holiday snapshots. If I were a dish, I’d be my mom’s lasagna, with plenty of layers, creamy and flavorful, and absolutely topped with way too much grated Parmesan. If I were a trip, I’d be the kind to a remote, off-the-map destination, backpack in hand, and meticulously planned to the last detail.

I love surprises—giving them more than receiving them. I also love the sun, the heat, and—believe it or not—the bitter cold with snow. Autumn, on the other hand, is not my friend, and I’m always ready for it to be over quickly.

I live by three simple principles:

1. Leave this world a little better than you found it. (taken from R. B. Powell)
2. The mind is like a parachute: it only works if you open it. (taken from F. Zappa)
3. Digital dedicated, human inspired.

Let’s connect and see where curiosity, technology, and creativity can take us!